Wow. I’m amazed at how ballsy USANA executives are acting. It is my opinion that they’re no longer managing their company rationally. They must have forgotten the number one rule of any publicly held company… INCREASE SHAREHOLDER VALUE.

Today USANA authorized an additional 40 million to the already 25 million dollars available for stock repurchases.

What this means to me is that because their shares are rapidly losing value, as a result of all the bad publicity regarding their business practices and the investigations underway, USANA authorized a massive stock repurchase in an effort to stabilize its price.

It is my opinion that the executives over at USANA Health Sciences are trying to have the company repurchase stock in an effort to unload their own depreciating shares on the company and its shareholders. Meaning they’re trying to cash out before the stock really plummets.

This stock repurchase is only short-term fix. In the long-term, if USANA continues to pursue its objective of stabilizing their stock price, they will eventually run out of money and will lose its ability to repurchase shares. When this happens the stock price will likely crash and burn. Leaving the rest of USANA shareholders with worthless stocks.

There’s a lot of money to be made trading this stock, but it is risky. The stock is extremely volatile, but… overall the stock has been depreciating about 1 to 2 percent per day. For this reason I have been shorting this stock and loving every minute of it.

Disclaimer: I’m not a professional stock picker, nor am I an advisor. I’m not offering any advice as to what you should or should not trade. So don’t get angry with me if you can’t keep up with the stock.